Parasite Units

Parasite units are small foot print displays designed to be placed in a number of impulse purchase sites throughout the store.

They are flexible and can be positioned where traditionally clip strip product would be placed.

Often used for promotional and cross selling opportunities, parasite units are perfect for unusual placement on fridge sides, gondola ends etc, where traditionally no product is merchandised.

Made from corrugated cardboard, parasite units are lightweight yet have the structural integrity to carry weight. Constructed from paper based materials, they can easily be recycled after use.

Parasite units are generally designed bespoke to meet specific promotional objectives and can be supplied flat packed for easy assembly or pre-assembled and filled with stock

Why use Parasite Units?

Allow for multiple placements in store
Placements in cross selling isles
Bespoke designed to fit the product
High quality digital or litho laminated print options
Available in single and multiple tiers
Header board available to communicate marketing messages

What does it do for you?

Promotes pure impulse purchases
Increased sales through a higher level and in complimentary areas
Attracts consumer attention to product promotions or launches
Maximises brand impact with high impulse potential
Can be delivered to store pre-filled to ensure retailer placement
Environmentally friendly – made from a renewable resource and 100% recyclable

POS Displays and Packaging with sustainability at heart

As a leading company in sustainability, we are continually striving to minimise our environmental impact by practicing responsible governance and creating an impactful business through our products and their production.

We have a global commitment to use our strength in sustainable materials, design, recycling and industry leading expertise to develop more sustainable packaging & displays.

Learn more about how we're creating displays for a sustainable world

Our circular business model

The circular economy is at the core of our business. We use renewable, recyclable and biodegradable materials to create new products:

We replace the natural resources we need
75% of our raw material is recycled fibre
We use virgin resources in the best possible way
We use organic by-products as biofuel and re-use whatever we can

See our circular business model in action

Want to chat about your Point of Sale needs?

Call us in the UK on 00 44 1536 200 333 or Ireland on 00 353 1 452 4333

Complete this form and we'll drop you a mail back

Your name*

Country*

Phone number*

Your email*

City*

Company*

Message*

File Upload

Up to 5 files can be uploaded. Max 5Mb per file

Yes, I would like to get updates from Smurfit Kappa brands, products & services. You may unsubscribe at any time using the unsubscribe link in the communication email.

I confirm that I have read and accept the content of the privacy statement. At any time you have the right to object to the processing of your personal data for direct marketing purposes by contacting us.