Retail theatre is a high impact point of purchase (POP) display that attracts consumer attention by creating a unique brand experience.
Used in retail environments and at marketing events, the eye-catching POS displays allow brands to differentiate themselves over competitors and drive increased sales.
Retail theatre, also known as Front Of Store Displays, are designed bespoke to meet specific marketing objectives and use both creative structural and graphic design to maximise brand impact.
Made from corrugated cardboard, retail theatre displays are lightweight yet sturdy and have the structural integrity to carry weight. Using a single material, they can easily be recycled.
Additional features including LCD screens, lights, sound modules and moving parts can be incorporated to enhance the brand experience.
The displays are mostly supplied flat packed for easy assembly.
Why use Retail Theatre?
Available in a range of corrugated board grades
Designed bespoke to meet marketing objectives
High quality digital or litho laminated print options
Optional features such as LCD screens, lights, sound modules and moving parts can be included
What does it do for you?
Increased sales through high brand visibility
Attracts consumer attention to product promotions or launches
Maximises brand impact at the point of sale
Easy to assemble - reducing time spent merchandising
Environmentally friendly – 100% recyclable and made from a renewable resource
Reduction in transit and storage costs as retail theatre displays are delivered flat
Experience is everything
As part of Smurfit Kappa we bring together a huge database of 50,000 shopper insights, unique tools to ensure your display captures all the attention you need. Our in-house design agency 'Colours' will ensure that your display will stop and influence the consumer to buy your product.
Our local design teams have hundreds of years of combined experience and knowledge of what will work within the supply chain and within the various retailers. Everything we create goes through our industry leading performance testing process to ensure that it will withstand the rigours of the supply chain and will perform in store throughout your promotional period.
Global knowledge, displayed locally
We understand your market, because we’re as local as you.
With over 50 specialist Display designers across 19 countries, we truly understand how shoppers behave and what local retailers are looking for. This unrivalled footprint combined with a real feel for local market specifics can make all the difference to retailer acceptance and sales success.
In addition to our local footprint, we have a pan-European team based in Amsterdam who manage large-scale Display projects for many of Europe’s biggest brands, from complex harmonisation or catalogue developments to simple multi-country execution of consistently excellent Displays.