Welcome to Smurfit Kappa Display

Modern retail environments are busy, cluttered and competitive. Bring your brand to life in-store and get it noticed. We’re the experts in engaging, creative and eye-catching point-of-purchase displays that attract shopper attention and maximise sales with each and every in-store promotion. Explore our website to learn more about how we can help you realise your brand objectives in-store…

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Design Services

Put simply, we make ideas possible. From concept to delivery, we design POP in a way that combines visual appeal with practical integrity, for maximum impact in-store.


Display Solutions

With our vast range of POP display and packaging solutions, we can help improve the effectiveness of your brand promotions whatever challenge or retail environment lies in store.


Our Process

We take the time to understand how people really shop, so we can create displays that are engaging to look at, easy to navigate, and hard to ignore.


Dedicated to improving brand performance in-store, every one of our displays is built on the perfect balance of creative thinking and shopper insight.

  • Everything Cream_Smurfit Kappa Pop Watch April

April POP Watch

April 3rd, 2017|0 Comments

See what POP displays were in-store this month. Download April's POP Watch.

  • SmurfitKappa_POPWatch_ March_Cover

March POP Watch

March 5th, 2017|0 Comments

See what POP displays were in-store this month. Download March's POP Watch.

  • SKD_February_Newsletter

February Newsletter

February 28th, 2017|0 Comments

Curious about POP insights? If so, download your copy of Smurfit Kappa Display’s December [...]


Welcome to Smurfit Kappa. The leading provider of point of purchase & advertising solutions. Smurfit Kappa is the display solution specialist, bringing brands to life in retail

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